Role of Consumer Expectancies in the Acceptance of Novel Foods
Identifieur interne : 001516 ( Main/Exploration ); précédent : 001515; suivant : 001517Role of Consumer Expectancies in the Acceptance of Novel Foods
Auteurs : Armand V. Cardello [États-Unis] ; Owen Maller [États-Unis] ; Helene Bloom Masor [États-Unis] ; Cindy Dubose [États-Unis] ; Barbara Edelman [États-Unis]Source :
- Journal of Food Science [ 0022-1147 ] ; 1985-11.
Abstract
Six experiments were conducted to examine factors affecting the consumer acceptance of novel foods. Variables included for analyses of their effects were: (1) preparation variables; (2) product name and type of serving vessel; (3) brand labels and packaging; (4) availability of product information; (5) nature and quantity of product information; and (6) degree of familiarity of the user with the product. Results of these experiments were interpreted within a theoretical framework that postulates that the hedonic response to food is a function of the degree to which expectancies about the food are matched by subsequent experiences with it. Based on the theory of cognitive dissonance, this theoretical framework is proposed as a useful analytic tool for predicting consumer responses to novel foods.
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DOI: 10.1111/j.1365-2621.1985.tb10571.x
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Variables included for analyses of their effects were: (1) preparation variables; (2) product name and type of serving vessel; (3) brand labels and packaging; (4) availability of product information; (5) nature and quantity of product information; and (6) degree of familiarity of the user with the product. Results of these experiments were interpreted within a theoretical framework that postulates that the hedonic response to food is a function of the degree to which expectancies about the food are matched by subsequent experiences with it. 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